A quick(ish) play with redshift environments. I used SSS for the text/tenticles and plugged in the curvature node added to a ramp node to get the different colours at the end of the tenticles. The tenticles were created using hair with geometry generated along the splines. The text and splines were then added to a volume builder, then a volume mesher to bring it all together into a single mesh. Turbulence was added to give a slight movement to tenticles along with the vibrate tag. Interactive playback then became an issue because the calculations of the dynamics and the volume builder took so long. The solution was to bake out the animation as an alembic file once I was happy with the model and movement. Rendered the sequence as PNG files then added a minor colour grade using Lumetri in After Effects.